Improving health and well-being.
Developing skills and self-confidence to get (back) to employment.

ASPIRE aim high and achieve your potential

ASPIRE aims to support people and local communities to take small steps to achieve your potentiel. ASPIRE helps you find your inner strenght to improve your lifestyle and wellbeing.

Obesity across the FCE (France Channel England) area is a significant concern; high levels of obesity coincide with high rates of unemployment across the zone. A Gallup poll shows that the longer a person is unemployed, the higher the rates of obesity, with rates reaching up to 32.7% after a year or more of unemployment.

ASPIRE will give obese/overweight and/or unemployed people the tools they need to make healthier lifestyle choices and improve their employability. Current health and employment services rarely work together to tackle the issues as one problem, despite the evidence that they are linked. A new FCE model, co-created using partner expertise in both fields, will holistically combine the necessary support to increase employability with access to local healthy food produce and consequent weight loss. The model will be implemented via 7 implementation sites and innovative technology in order to enable participants to improve their relationship with food and provide them with the skills and support they need to gain access to the labour market. Current services also have difficulties in reaching the target audience due to the remoteness of much of the non-urban target population. Public Health England data shows a correlation between the fact that most services are delivered in town centre locations (lower obesity rates) and rural populations are disadvantaged (higher obesity rates) as access to services is harder.

ASPIRE (Adding to Social capital and individual Potential In disadvantaged REgions) has received more than €7 million euros from the European Regional Development Fund.
ASPIRE is part of the Interreg VA Channel programme and will run from September 2019 to February 2023. The project has a total budget of over €10million and involves partners from the UK and France (see partner details below).

What is the ASPIRE Interreg project ?

The acronym ASPIRE stands for Adding to Social capital and individual Potential In disavantaged REgions. It is a European project between the territories of the North of France and the South of England financed by the ERDF.
Through social innovation, ASPIRE targets overweight, obese and/or unemployed people (we will call them a cohort).

ASPIRE enables people in danger of economic exclusion to (re)participate actively in the economy, by giving the beneficiaries skills, know-how and interpersonal skills on various topics:

  • Food : “Cooking made easy” and “Adapting your shopping to better nutritional quality” are the main topics. The aim is to show participants that it is possible to eat a balanced diet on a small budget, and to shop around. Practical tips and examples are shared with the participants.
  • Adapted physical activity: “Moving well every day” with gentle activities to gradually get people back into physical activity adapted to their abilities. It is a lever that allows overweight or obese people to (re)gain confidence in their body and their appearance.
  • Wellbeing : “Taking care of yourself”: the aim is to know how to regulate your emotions, to build on your knowledge and understanding of how it is possible to face everyday situations.

The ASPIRE project aims to supports and increase motivation for people who want to implement a behavioural change “step by step”. This will help towards a return to employment through a general improvement of your well-being, self-esteem and self-confidence, the pillars of the ASPIRE model.

This inclusive project improves people who face social isolation. The objective of the ASPIRE programme is to offer small group workshops to the ASPIRE cohort as well as individual workshops in order to (re)empower the cohort to move towards employment through the development of their soft skills.

In order to deepen the topics discussed in the group, a digital coaching platform has been created, which allows the sharing of tips and tricks for a sustainable acquisition of health-promoting behavioural changes.
It is available at the following address:

The ASPIRE programme also addresses the corporate sphere. Indeed, the ASPIRE project also offers a “Practical Guide“: Facilitating the professional inclusion of people with obesity” for employers. Its purpose is to raise awareness of the prejudices and discrimination in hiring that overweight or obese people often face in the workplace.

This practical guides provides informations and strategies for communities and institutions to better support job seekers, and is also a valuable resource for companies to hire and retain overweight and obese people. It can be downloaded at the following address:

The ASPIRE programme therefore has a holistic approach that aims to provide a comprehensive and simultaneous response to two highly correlated issues: high unemployment and high rates of overweight and obesity.

How to implement this programme in my region ?

The aim of this model is to make the Interreg ASPIRE project sustainable and to offer it to a maximum number of organisations and communities that wish to address issues related to employment, obesity and general wellbeing in their communities and organisations. The model allows you to understand the key stages in setting up a support programme that promotes the ASPIRE values.

This document is composed of 9 steps :

  • Understanding the local context
  • Selection of the location and identifying partners
  • Responding to local needs and identifying focus areas
  • Recruitment of the ASPIRE participants
  • Developing the action plan
  • Implementing the actions
  • Evaluation of the actions
  • Continuously improving the programme
  • Funding the project

Each of the steps is explained in detail, with advice and support documents. This allows organisations or local communities wishing to implement the “ASPIRE” project to follow an easy step by step programme. The programme is totally adaptable and flexible according to your local needs.


Comprendre le contexte local
Avant l’implémentation du projet, il faut connaitre les principaux indicateurs au niveau de la santé et de l’emploi dans la zone en question.
Cela permettra de mieux dimensionner le projet.
Des données localisées permettent que le programme ASPIRE soit le plus adapté aux besoins de la population

permet de répondre aux problématiques locales

difficultés de collecter des données localisées


Sélection : lieu de déploiement et des partenaires
 L’emplacement du lieu de déploiement des actions est déterminant dans le succès du projet.
Le choix du lieu du hub est multi-critériel, c’est la combinaison des statistiques et du vécu au local

utiliser une structure déjà existante dans la ville qui est bien connue de la cohorte

La complémentarité, la pluridisciplinarité est un facteur pour le développement d’un partenariat durable


Identification des besoins de la cible

Comprendre les attentes de la cible à travers des comités d’experts, des focus groups, faire un planning prévisionnel des actions.

Un programme “sur mesure” répondants aux attentes de la cohorte et des professionnels

a mobilisations des acteurs


Recrutement de la cohorte ASPIRE

Cibler les personnes en situation de surpoids ou d’obésité et/ou au chômage, les personnes isolées socialement

Apporter un soutien aux personnes le désirant

La mobilisations des acteurs


La construction des actions

Répondre aux attentes de la cible pour qu’elle se sente impliquée et augmenter son engagement dans le projet.

Des actions communes sur les thématiques de l’alimentation, de l’activité physique et du bien-être mental.

Un programme “sur mesure” répondants aux attentes de la cohorte et des professionnels

a mobilisations des acteurs


La mise en place des actions

Proposer les thématiques en fonction de son domaine d’expertise
Se rapprocher des experts locaux (réseau d’associations, le corps médical, professionnel du bien-être, de l’activité physique…) pour compléter l’approche au programme è pérennisation

L’estime de soi est le fil rouge du modèle, elle est essentielle, c’est la clé de réussite des participants. Le fait de bien se connaitre, d’être bien dans sa peau permet de faire de meilleurs choix.

Apporter un soutien aux personnes le désirant

La mobilisations des acteurs


Evaluation des actions

Mesurer l’impact des ateliers ASPIRE et les changements

constater l’efficacité des actions mises en place

les perdus de vue lors d’évaluation


Amélioration continue du programme

Prise de recul et adaptation des actions qui ont le moins bien fonctionnées durant les ateliers afin de pérenniser le programme ASPIRE

répondre aux besoins de la population locale

impossibilité de changer certains paramètres



Bien budgétiser les activités proposées en fonction de la taille du groupe et des ressources mises à disposition pour le projet

avoir le coût moyen en fonction de la taille du groupe

manque de financement pour les ateliers


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ASPIRE Partners