Recruitment of the ASPIRE participants
How do we propose the programme to our final target?
How do we engage them in the programme?
The ASPIRE programme is aimed at people in a situation of social vulnerability. It is aimed at motivated people who do not know “where to start” and who would like to gradually reintegrate into society. It is aimed at people who need to re-establish social links, who have a lack of self-confidence, who feel lonely, people who want to take care of themselves…
It is possible to target overweight or obese people, socially isolated people, people looking for work, people who are formulating their professional projects, etc.
You can create your own list of inclusion/exclusion criteria for beneficiaries.
Here is an example:
The criteria for inclusion in the programme ASPIRE
The criteria for exclusion from the ASPIRE
We propose a recruitment strategy that combines different approaches:
Use “word of mouth” to promote the programme through “expert participants”: programme ambassadors. Successful experiences make people want to try it themselves.
The creation of ambassadors – people who have been through the ASPIRE programme – is a way of recruiting more participants by showing the effectiveness of the programme. It is easier for the potential beneficiary to relate to the content of the programme by seeing that it works for people in the same situation as him/her, as illustrated in the video below. Sharing experiences is therefore a very relevant recruitment lever.
Organisation of events for the general public
The keys to successful recruitment are in-depth discussions with potential future beneficiaries of the programme. If the programme is described by people who have themselves benefited from the programme, the impact is all the stronger. Involving families in the workshops is a real lever that encourages the adoption of health-promoting behaviours. It can be interesting to invite families to workshops (cooking for example) so that all family members participate in this positive dynamic.
Communication is essential to the project. The choice of words is decisive and conditions the target group’s adherence to the programme. It is important to be benevolent and to put people at ease, so that they feel respected and listened to during their participation in the programme.
Open days in associations are a good way of recruiting new participants. They are also a way of highlighting active participants and their skills.